Stick-on eyeshadow

I feel that it’s part of my job to bring you the good, the bad and the interesting of fashion and makeup trends. So with this one, I’ve found a doozy. Passed on to me from one of our web editors, I felt that I had to talk about it because it’s just so interesting. I can’t decide whether I love or hate the idea because I have yet to try it… Let me just say that I feel like it can go very wrong.

Introducing stick-on eyecolour. Remember those stick on nails you had as a child? They were fun but not something that really persevered beyond the age of thirteen. (Mostly because the retro sticky tape they used rarely held a nail on past five minutes.) This is what these eyesahdows reminded me of and I’m slightly horrified by the idea and also strangely intrigued.

I don’t hate the idea, I’m just not sure if it will make it look like you put on your makeup with a spraygun. They are called ColorOn EyeEnvy appliqué professional eyeshadows. They are single-use applications and are also water-proof (and they certainly look it).

I think the ColorOn products could be great for a theme party or Hallowe’en adventure but I’m a bit skeptical of the look for every day use.

Patented by makeup artist Irina Iosilevich in 1992, they were created to help women save money and time on tools and products. Iosilevich, with the help of her brother and husband, experimented in her kitchen until she came up with what she was looking for.

 It’s a one size fits all product. To use, their website says to peel the applicator off the card, centre it on your closed eyelid and gently rub it back and forth. You can then blend it or leave it the way it is if it’s one of their funkier patterns such as the leopard print. Yup, you heard me leopard print.

So if you see them around, let me know what you think. This could just be the timesaver us non-makeup artists have all been looking for. But then again, I kind of love the idea of spending a good hour tweaking and perfecting an eye makeup look for a Saturday night.

You can find them on Sephora.com.

–Kate Daley