Pantene’s Bestselling Line For Black Hair Is Now Available In Canada

Meet the brain behind Gold Series, a range of drugstore products created specifically for people of African ancestry.

Rolanda Wilkerson used relaxers for decades before finding the self-confidence to embrace her natural coils. “I had to learn to be happy with who I am and what my hair looks like—it’s a representation of me,” says the principal scientist and senior manager of scientific communications in beauty care for P&G.

Inspired by the experience of women in her community, Wilkerson led the team of Black scientists, stylists and dermatologists that developed Pantene’s Gold Series Collection, a new range of affordable hair products created specifically for people of African ancestry. Formulated to give textured hair the hydration and protection it needs, the eight-product line includes a moisture-boosting shampoo-and-conditioner set, a detangling milk and a braid cream.

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