Power up your oral care routine

There is little doubt that Canadians place a high value on a great smile. In fact, we spend thousands of dollars to correct imperfections like overbites, crooked teeth and discolouration. And why not? An attractive smile is considered a social asset.

However, despite the importance we place on our pearly whites, according to the 2013 Crest and Oral-B Great Canadian Smile Survey, only 30 percent of Canadians follow the dentist-recommended daily oral care routine of brushing twice a day, flossing, and rinsing. And unfortunately, the consequences can be less than attractive.

If you’re part of the majority of Canadians who still use a manual toothbrush, approximately 71 percent according to the survey, you might benefit from switching to an electric toothbrush to help reduce plaque build-up that if left untreated, can lead to gingivitis and tooth decay.

The advantages of going electric Electric toothbrushes such as those from Oral-B Professional, can move thousands of times per minute, versus a few hundred for a manual brush. And, when you couple that with bristles designed to get into those hard-to-reach areas, you’ve got one powerful oral care ally. In fact, studies have concluded that these electric toothbrushes can remove up to twice as much plaque than regular manual ones. What’s more, some even have various settings for deep cleaning, sensitive care, whitening and gum massage.

“I’m a big advocate of the power of Oral-B electric toothbrushes and give one to all my new patients at the end of their first visit,” says Dr. Janet Tamo, Crest and Oral-B Consulting Dentist. “After many years in dentistry, I can tell who uses a manual and who uses an electric brush by the amount of plaque on their teeth and the overall health of their mouth. It’s such an easy switch to make, and it takes the guesswork out of brushing. I don’t know why so many Canadians are still stuck on manual.”

Well, Canadians may be trading in their manual brushes sooner than they think. Oral-B is inviting you to join the electric toothbrush revolution. If you’re currently using a manual toothbrush, you could be eligible to take part in their exclusive trial group. If you’re chosen, you’ll receive your own Oral-B Professional™ Healthy Clean™ + Floss Action™ Precision 5000™ rechargeable electric toothbrush in exchange for your feedback. Sign up today and you could be on your way to a healthier and whiter-looking smile.