Nike Announces LiveStrong Expansion

Our style intern Souzan Michael gives you the latest:

Nike Inc. and Lance Armstrong’s LIVE STRONG are launching a new global expansion of their signature collection beyond the U.S to Canada, France and the United Kingdom in hopes of continuing to spread a message of hope and awareness about cancer. The Fall 2010 collection will include footwear, apparel and accessories and will launch today, July 1st in Nike and Sport Chek stores across the country. Later this year, Nike will launch the Holiday 2010 collection, which will be released on October 1st. “I’m very proud to see LIVESTRONG further our mission internationally, build momentum and give people the resources and support they need to fight cancer effectively” said Lance Armstrong. We’ve found innovative ways to raise awareness, but the fight is far from over and so I’m encouraged to see LIVESTRONG make an impact in Canada, France and the UK.

Since their collaboration in 2004, Nike has helped the Lance Armstrong Foundation raise more than US$80 million. Another great aspect of this launch is the fact that LIVESTRONG supporters can submit messages of inspiration and hope at or using interactive banners on Facebook and Twitter, which will then go to a “Chalkbot’ that will write those messages in yellow chalk on the roads of the Tour de France (which runs from July 3rd to July 25th). Consumers will then receive an email with GPS coordinates letting them know the exact location that their message will be inscribed. Stop by Nike or Sport Chek today to take a look at the new collection and support a great cause! Oh and Happy Birthday Canada! ‘ Souzan Michael