Alfred Sung, by Alfred Sung
name, Alfred Sung has been
a major player in the Canadian
fashion industry since 1979. With
a resumé that includes everything
from fragrance to eyewear and
bridal, he is one of Canada’s most
respected designers. In the spring
of 2009, he started the label Pure
Alfred Sung, a lifestyle collection
for women. No matter the project,
he’s known for his love of classic
design and elegant style.
Q: What or who are your biggest influences?
A: My biggest influence is interesting people.
Q: What is your first ‘fashion’ memory?
A: My first fashion memory comes from the image of Audrey Hepburn.
Q: What inspires you?
A: I gain most of my inspiration from traveling.
Q: Where would you like to be in 10 years from now?
A: Hopefully I will be in the same place: healthy, happy and enjoying life.
Q: What part of the world is next on your list to travel?
A: I’ve never been to Russia, St. Petersburg sounds very interesting to me.
Q: Who or what makes you laugh?
A: I laugh a lot at TV comedies such as Keeping up Appearances and I love Lucy.
Q: Which gadget could you never give up?
A: I honestly don’t really have or use any gadgets.
Q: What’s the most exciting part of your job? And what’s the most tedious part?
A: The most exciting part of my job is working with the different colours and fabrics. The most tedious part is getting the fit right.
Q: What is the worst piece of advice you’ve been given?
A: I’ve never really been given any bad advice.
Q: Tweet or not to tweet?
A: No, I do not tweet.
Q: What do you think will be the most notable fashion trends for 2011?
A: I think the most notable fashion trends for 2011 will be bright colours and long length skirts.
Basic tank cami, $10, Petal cardigan, $35,
Classic pencil skirt, $27, Shoes, $30, Pure Alfred Sung.