Why go digital?


The digital photography revolution will enrich your life, and we’re here to show you just how simple it is to take advantage of all that this technology has to offer.

Instant gratification

So what can you do with a digital camera that you can’t do with a traditional one?

You get instant feedback from a digital camera. You can view your pictures the moment you shoot them, select the best, and delete the rest. This way, you won’t waste money developing film and printing photos that don’t make you smile. And because your photos are already electronic images, you can email them, post them to a Web site, or enhance them right away.

should you throw your traditional camera away? Absolutely not. A film-based camera is still better for some jobs, like taking really detailed pictures you plan to enlarge. But unless you’re preparing for an upcoming photo exhibition, the degree of detail that a digital camera offers is just fine for most photographers.

The digital darkroom

Now for the good stuff. The magic begins when you feed a photo into your computer, and become the master of your own digital darkroom. From click to print, you control the entire process.

Digital technology gives you the opportunity to live the glamorous life of a darkroom developer, only without all the darkness and smelly chemicals. That’s all been replaced by the PC and its faithful photography assistant, the digital-imaging program.

You can crop your photos to really focus in on a subject. You can make flaws magically disappear, or remove a distracting object from the background. You can even transfer your pooch’s face onto Mount Rushmore if you like, or tone down Grandma’s glowing red eyes – or vice versa.

Creating and sharing digital memories

Once you’ve “developed” the photos you like, the real fun begins. Share vacation memories with friends and family by creating a Web site. Or, let’s say you’re having an anniversary party for your parents. You can immediately print photos to send to guests the day after. Even better, you can print the photos before your guests leave. Presto! Instant parting gifts.

Just as the Internet has allowed us to share information with anyone in the world, digital photography lets us make an instant visual connection. That’s what this technology is all about – enriching our lives through enhanced communication.

Stay tuned

Digital photography is walking hand in hand with computer technology towards a new frontier. That’s one of the truly exciting things about digital photography. It opens up a whole new world to photographers of all skill levels.The possibilities are endless.

Visit the HP Digital Photography Centre

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