Modest fashion, clothes designed with Islamic principles in mind, is on the rise. And Muslim designer Hana Tajima is helping Uniqlo, the cheerful basics megabrand, bring the style of dressing to the masses. Her collaboration with Uniqlo began in 2015, and following the success of the collection in Southeast Asia, the U.S. and the U.K., it’s finally coming to Canadian stores on February 24. Canadians will have access to 30 of Tajima’s designs, including floor-length dresses with long sleeves, high-waisted trousers in linen blends and airy tunics perfect for layering. The designer walked us through her collection and told us what modest fashion means to her.
What was important to you when you were designing this collection? Keeping it really accessible and maintaining the idea that it is for everybody. And for me personally, because I have so many different influences in my life, it feels really timely and appropriate. A lot of times, because the silhouettes are oversized, or you’re just dealing with more fabric, it’s important to keep the cuts delicate and elegant, so you don’t feel like you’re drowning. And in general, I’m much more drawn to natural fibers and fabrics that are breathable, especially for spring/summer, and balancing that with the easy care and practicality of something like a polyester. For me, one of the most interesting things about designing is how a piece takes on a life of it’s own after I finish with it, so elements that allow things to be worn a few different ways. You can tie something at the front or the back. There are little details that that aren’t necessarily integral to the design initially but that allow people to explore and rediscover their clothes.
What is one thing you had to have in the collection? The long dresses because they are difficult to find in the mainstream market. Long dresses that were also full-length sleeved with a high neckline. That was a thing we thought could be completely different for this collection. They allow full coverage in an easy-to-wear piece that wasn’t a combination of different things.
Has anyone come to you and said that they didn’t have a place to shop until your collection launched? Yeah, a lot of people. It’s really fantastic. And that is the best part of direct feedback, knowing that you’ve helped someone solve a problem for themselves. The U.K. and the U.S. are the first Western countries we introduced it to, and from the press and the customers themselves, and we’ve gotten a lot of positive feedback. It seemed like people feel there’s something just refreshing about it, having a different approach to fashion.
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