The Hudson’s Bay Company just unveiled the gear that Canada’s Olympic team will be wearing during the upcoming 2012 games in London, England. Like previous years, HBC has also created a similar line that all Canadians (regardless of your athletic abilities) can sport.
The new (very affordable) line was created by a team of innovative designers who were inspired by Canadian summers and the adventurer in all of us. The collection keeps that iconic Canadiana look we love so much but it feels contemporary at the same time.
Some highlights from the collection: The patches (that can go on anything), the patch-y jean jacket, the Olympic patch hoodie in red ($60), fleece pants ($40), the knit sweater ($100) and of course, the toque ($20).