Style

L'Oréal Celebrates 100 Years on the Runway

l'oreal finale l'oreal 1940s
One hundred years ago, chemist Eugène Schueller created a hair dye company in France. His innovations in beauty led the company down the fast road to success and they were renamed L’Oréal in 1939.  With such famous products as Maybelline Great Lash, Garnier Nutrioniste Caffeine Eye Roller and Elnett hairspray, they were a major part of beauty innovations that changed the way women saw themselves. And last night, L’Oréal celebrated their hard work with a show that spanned the decades of style. From the 1940’s (shown below) to the 1970’s (which had an afro hairstyle that drew applause) the fashions and hair and makeup were a fun portrayal of the looks throughout the years. The hair and makeup were created by Eddie Maleterre, Official Makeup Artist for L’Oréal Paris and Eric Del Monaco, the Official Hair Artist and Colourist for L’Oréal Paris. (They’re the men behind the looks on 500 models this week. Talk about exhausting!) Eddie and Eric on the runway. I’m speaking with the L’Oréal experts backstage today to update you on how they created each look and the top trends for spring. – Kate Daley
FILED UNDER: