Style Relaunches with a Fresh Face

joe fresh fashion shaker
Get interactive with Joe Fresh Style’s new website.

As if you needed more reasons to love the brand – they now have a ton of great new features on the site that will help you put together your best new outfits. Try the Fashion Shaker iPhone Application. Showcasing feature items from the current collection, the Joe Fresh StyleTM Fashion Shaker iPhone application helps consumers assemble the perfect outfit on the go. After downloading, simply Flick to PickTM one of 45 items and then shake to mix ‘n’ match an outfit. The program demonstrates which Joe FreshTM pieces complement each other.

The re-launch coincides with the online unveiling of feature pieces from the Spring 2010 collection. In addition to the new content,’s visual design will be refreshed, combining the classic Joe FreshTM aesthetic with a new pop-art feel. “ is already getting significant consumer traffic with more than 3,023 unique visitors a day resulting in more than 725,000 unique visitors in 2009,” says Craig Hutchison, Senior Vice President, Marketing, Loblaw Companies Limited. “We want to ensure our new and loyal customers continue to find valuable and entertaining content each time they visit. Ultimately, we want to be a top-of-mind fashion resource.”