What the fob? A primer on the cutest new purse accessory

At first glance, it would appear that a race of tiny fuzzballs has nuzzled its way into Instagram’s fashion set. What’s that on your leg, @Elastyle?!

Ab in die Stadt! Der Friseur ruft @greta_kahn 🐰 ~ www.elastyle.at ~ #elastyle #styleblogger #streetstyle #innsbruck #wartenlangweilig #straßenbahn

A post shared by M i c h a e l a / elastyle.at (@elastyle) on Oct 30, 2015 at 5:41am PDT

Before you call an exterminator, allow us to fact-check: That’s a purse fob — or in social media–speak,  a #pursefob — which is essentially a decorative ornament often clipped onto watches, keychains and now stylish satchels. Even fashion plate @oliviapalermo has been caught fob-ing:

A colorful afternoon with my German superhero @johanneshuebl on the Bund in Shanghai 😘💐🌸🌷🌺

A post shared by Olivia Palermo (@oliviapalermo) on Oct 17, 2014 at 1:39am PDT

As has Chiara Ferragni, jet-setting bloggess at The Blonde Salad:

Are you Team Black Pants or Team Bright Trousers? Tell us which trend you favor in the comments! // @styledumonde

A post shared by Who What Wear (@whowhatwear) on Oct 28, 2015 at 9:20am PDT

But these quirky fobs aren’t reserved exclusively for the sartorial elite. Here are few options to clip on your own bag.

Gallery

Purse Fobs

1 / 4 Photo, Jeffery Carlon

Tie one on

Tie-on tags, $38 each, Michael Kors.