In March 2016, Allbirds, a San Francisco-based sustainable footwear company, launched a pair of sneakers that TIME Magazine declared “the world’s most comfortable shoes.” Fast-forward two years and these eco-friendly, minimalist sneaks are finally coming to Canada.
It’s no secret that the fashion industry is one of the biggest producers of waste, and Allbirds founders Tim Brown and Joey Zwillinger wanted to do something about that. They launched with a sneaker made from superfine wool, a renewable material that’s often used in apparel but not common in footwear. And — contrary to what you might imagine (wool is hot and scratchy, right?) — the fabric is crazy-soft, breathable and, yes, extremely comfy. No lie — they feel like slippers with a more supportive sole.
Since then, Allbirds has expanded their product portfolio to include two additional silhouettes (a lounger and boat shoe-inspired skippers) and one new material, eucalyptus. And now anyone who’s tried them — including celebs like Emma Watson and Mindy Kaling — can’t get enough.
Scroll through the gallery below to see our fave pairs, with Canadian prices. You can shop them now on allbirds.ca.
Tuke Shade Women’s Wool Runners, $135, allbirds.ca.
Kauri Stone Women’s Wool Runners, $135, allbirds.ca.
Kotare Heather Women’s Wool Runners, $135, allbirds.ca.
Kotare Jo Women’s Wool Runners, $135, allbirds.ca.
Kauri Navy Women’s Wool Runners, $135, allbirds.ca.
Kauri Cloud Women’s Wool Runners, $135, allbirds.ca.
Tuke Sage Women’s Wool Runners, $135, allbirds.ca.
Tuke Dusk Women’s Wool Runners, $135, allbirds.ca.
Tuke Chili Women’s Wool Runners, $135, allbirds.ca.
Natural Grey Women’s Wool Runners, $135, allbirds.ca.
Natural White Women’s Wool Runners, $135, allbirds.ca.
Natural Black Women’s Wool Runners, $135, allbirds.ca.
Canada Maple Women's Wool Runners, $135, allbirds.ca.
Subscribe to our newsletters for our very best stories, recipes, style and shopping tips, horoscopes and special offers.