Creating a simple (translation: ingredients you will recognize), clean (the glass bottle packaging is all recyclable) and beautiful (umm, hello, just look at it) skincare brand for the whole family was Marie Custeau’s mission when she started Énamour in 2014. The curated product line for her, him and baby is derived from all-natural homegrown ingredients and bottled in small batches just outside Montreal. The Starter Kit, $47, Énamour.
After pregnancy, Calgary-based Lauren Bilon had significant hair and eyelash loss. A prescription product helped with regrowth, but she endured stinging around her eyes. That set her on a path to create a 100 percent natural lash and brow enhancer. This lash serum works to extend the anagen (growth) phase of the lash cycle and shorten the telogen (resting/falling-out) phase so lashes appear thicker in weeks. Plume Lash and Brow Enhancing Serum, $95, Plume Science.
Specializing in innovative formulas that help revitalize the skin (aka: bring back that youthful glow), this skincare line focuses on effective plant-based ingredients. The Detox + Renew Serum uses antioxidant-rich raspberry seed oil sourced from the Fraser Valley that helps diminish blemishes and also has SPF for added sun protection. Detox + Renew Serum, $55, Graydon.
4. Province Apothecary
Founder, holistic health practitioner and aromatherapist Julie Clark developed this skincare line after struggling with eczema (her eczema balm is the bomb) and allergies. The line includes specialty products like brow serum to help strengthen and stimulate growth. For anyone getting hitched this year, the Wedding Kit is a complete skincare regime. It even includes the forward-thinking Hangover Remedy with peppermint and ginger for post-bachelorette. Full brow serum, $36, Province Apothecary.
5. Poetic Blend
Founder Mikayla Tran was searching for a fix for her oily skin when she discovered the benefits of using oil. She set out to make her own product, and after two years spent consulting, Tran launched her own line of face oils including the cult fave: The Timeless Oil. Blended to promote hydration and boost cellular regeneration, the anti-oxidant rich formula can be added to your go-to beauty products to boost their efficiency or used on its own as a daily moisturizer. The Timeless Oil, $68, Poetic Blend.
Waxon Waxbar founder Lexi Miles wanted to ensure that her clients were reaping the maximum hair removal benefits offered at the spa when they got home. And so.. an house branded line of take-away products (available online too) was born. Focused on cleansing, healing and exfoliating, the all-natural sugar scrubs, loofa soaps and hydrating oils, help to soothe and care for freshly waxed (or shaven skin) both immediately as well as during the regrowth phase. P.S. She only uses all-natural wax for in spa treatments too! Citrus Twist Loofa Scrub, $11, Waxon.
Natural-based lipsticks tend to be repeat offenders when it comes to producing a collection of sheer, naturally-toned (read: barely there) hues, but Bite’s latest Amuse Bouche palette of 34 vibrant shades changes all that. The line’s MO is to strictly use food-grade ingredients and rely on edible oils like grape seed, olive, avocado and pomegranate to deliver a smooth, hydrating formula. Bite lipstick in ‘pickled ginger’, $30, Sephora.
With 100% natural ingredients (using organic as much as possible), Consonant’s fuss-free approach to skincare is to work with the body’s natural chemistry. Case in point: their Dealkalizing Deodorant is formulated to balance the pH level of skin, inhibiting the growth of odour-causing bacteria. The fizzing Bath Bombs are also ideal for anyone looking for a natural alternative to bubble bath. Dealkalizing Deodorant, $12, Consonant Skincare.
Sahajan is an organic five-product line based around the principles of Ayurvedic medicine. The line includes a face cream, eye cream, serum, hair oil and body oil. Founder Lisa Mattam uses coconuts in all of the products — the very first batch was actually made using coconut oil from the plantation her father grew up on. Mattam was chosen to be a part of Sephora’s Accelerate, a program designed to help support and build female-founded beauty start-ups. Protective Face Serum, $70, Protective Face Serum, $70, Sahajan.