1. Trend #1: Bespoke Skincare
A trend that picked up a lot of steam this year, bespoke skincare — meaning it’s customized to a specific person’s skin — will gain even more traction in 2018. Brands like Blend and Boost and Subtle Green review your skin’s needs through a skincare analysis or survey, then create moisturizers and other products tailored just for you. And bigger companies are also getting in on the custom trend — Clarins recently launched DIY Boosters — you can add a few drops to your day-to-day cream when your face needs a hit of energy or hydration.
2. Blend and Boost
Face Cream, starting at $150, available at select medi-spas across Canada
3. Subtle Green
Energy, Repair and Detox Boosters, $40 each, clarins.ca
5. Trend #2: Gem-Infused Skincare
Skeptics, be warned — if New Age isn’t your thing, you’re going to want to skip over this trend. Fuelled by celebs like Gwyneth Paltrow (whose Goop blog recommended “8 essential crystals” for “energy” and other purported benefits), 2017 saw gems making their way into skincare in a big way. This despite the fact that, as the New York Times pointed out, “little, if any, scientific evidence exists to substantiate crystals’ efficacy.” If you still want to give crystals a shot, some of the popular stones being used include amethyst — which, it’s claimed, is good for inflammation — while malachite and tourmaline are said to have “detoxification” and “energizing” properties.
Brighten Pineapple Enzyme + Gemstone Instant Glow Mask, $56, sephora.com
8. Sisley Paris
Hydra-Global Intense Anti-Aging Hydration (contains malachite extract), $315, holtrenfrew.com
9. Trend #3: Body Care is the New Face Care
With everyone tending to their faces with an array of OTT creams and serums, it was only a matter of time before the trend moved below the neck. Beauty aisles are making room for high tech serums, creams and oils that target the skin on the body — and they contain scientific formulas and tailored ingredients similar to what you’d find in your fave mask or eye cream. Trendsetting beauty brand Glossier got in on the mix when they launched Body Hero earlier this year, a body oil and moisturizer collection that’s inspired by the rich oils and fancy creams used on the face. It promises to leave all of your skin with a dewy glow, so don’t be surprised when other brands soon follow suit.
Body Hero Duo Daily Oil Wash + Daily Perfecting Cream, $44, glossier.com
13. The Organic Pharmacy
14. Trend #4: A Return to Natural Lashes
With eyelash extensions and falsies, lashes keep getting bigger and bolder. But this year will see that trend dial down, with a return to a more natural, subtle fringe. What’s new are serums that promise to gently boost what nature gave us and mascara and primer formulas that straddle the line between makeup and skincare by using high-tech ingredients that equal all-natural fluttery lashes. That’s right — now you can swap out eyelash glue for a lash-enhancing serum that’s decidedly more low maintenance, or try an innovative mascara for out-of-this-world lashes — without the mess.
Liquid Lash Extenders Mascara, $12, available in January 2018 at walmart.ca and select drugstores
16. Fusion Beauty
Diorshow Maximizer 3D Triple Volume Plumping Lash Primer, $37, sephora.com
19. Trend #5: The Rise of At-Home Beauty Tools
In 2018 you’ll be able to take the DIY trend into skincare tools, with many brands launching gadgets that rival the ones used in a dermatologist’s office. For example, Glopro’s Microneedling Regeneration Tool allows you to microneedle your way to flawless skin from the comfort of your couch, while Crest has launched a souped-up version of their Whitestrips that includes a blue LED light for pro-level results.
Espada Blue Light Acne Treatment, $200, foreo.com
23. Beauty Bioscience