Did you know that your skincare routine doesn’t need to be complex to be effective? It also doesn’t need to cost an arm and a leg when you’re only applying it to your face. These are only two of the great reasons why we like Simple’s Hydrating Light Moisturizer. We’re also partial to the dermatologist-tested lotion because the brand’s scientists say its formulation of pro-vitamin B5, vitamin E, glycerine and borage seed oil will restore our face to a soft and smooth texture while hydrating and improving the condition of our skin—all without irritation or clogging our pores, since it is hypoallergenic and noncomedogenic. And did we mention: there are no harsh dyes or artificial fragrances? Now that’s simply nice.