It takes time and effort to master perfect makeup for holiday parties, so it’s super disappointing when your look starts to fade after only a few hours and you get the dreaded creased eyeshadow. We enlisted Toronto-based makeup artist Cia Mandarello to share a few tips for how to keep your eye makeup in place for hours on end.
To give your shadow ultimate staying power, Mandarello relies on a couple of tried-and-true products. “Primers are fantastic for preventing creasing,” she says. Mandarello also likes using cream eyeshadows as primers, because they add colour and let you skip a step.
To apply, use a brush — or just your fingers — and dab the cream shadow onto your lids, then blend. If you have deeper-set eyes and are concerned that the shadow might migrate, Mandarello suggests avoiding colour above the crease. “As soon as you start putting product in the crease of a deeper-set eye, that’s when it will start to move.”
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