How to hold on to your hair colour

It’s the age-old question: how can I make my hair colour last? Reds, brunettes and blondes – they all want to know. And it seems to be an especially pressing topic in these summer months, when shades shift so easily in the sun.

These days there are a ton of conscious hair products on the market to protect your colour longer – even on the days that you’re not wearing a hat. “The biggest plus about these products is that they are formulated to be fade resistant,” says Redken colour artist Sean Goddard of Tocci Salon in Toronto. “They have UVA and UVB filters to fight sun damage and they’re made with specific oils, like mango or acai, that are made to maximize the shine and vibrancy of your colour. But most importantly, these formulations have ceramides that help to rebuild the strength of your hair, because healthy hair always keeps colour longer.” Read on for the products that will help maximize your summer hair colour.