The goods: Revlon Grow Luscious Mascara & Lash Enhancer in Blackest Black; Elizabeth Arden’s Ceramide Lash Extending Treatment Mascara; Elizabeth Arden Beautiful Color Lash Enhancing Mascara (in stores in March); Lancôme CILS Booster XL Super-Enhancing Mascara Base; and FusionBeauty StimuLashFusion Lash Enhancing Mascara.
The description: Mascara that compliments your eyelashes' natural growth cycle by improving the appearance of your fringe to look longer and thicker. “Lash extending mascaras make lashes longer and fuller, giving your eyes a younger more vibrant look,” explains Jennifer Taylor, the national communication and education manager for Elizabeth Arden. Upon application, “they immediately volumize, lengthen and curl your lashes, while enhancing long-term lash health with continued use. Typically, you can see three times the lash volume in just 15 days.”
The cost: From $12 to $35, available at drug, beauty and/or department stores.
The promise: To simultaneously strengthen, lengthen and thicken your eyelashes, while nourishing them.
The reality: They visibly lengthen eyelashes without clumping, which is a plus. The formulations are creamy and easy to apply, which does make them feel more hydrating than other mascaras even if we can’t prove it.