18 New Drugstore Beauty Products Worth Adding To Your Cart
Finding a great new mascara or a serum that leaves your skin looking visibly plumper is a thrill, but it's even better when the product in question is doesn't break the bank. And with budget-friendly brands now offering more inclusive shade ranges and many of the same buzzy ingredients as their luxury counterparts, there's never been a better time to shop your local drugstore's beauty aisles.
From must-have makeup to hydrating haircare, we're rounded up the best new drugstore beauty products to pick up on your next grocery run.
Maybelline
Maybelline’s latest lip colour drop might just make you fall in love with lipstick again. Available in 10 versatile shades, the lightweight formula delivers an intensely pigmented matte finish that doesn’t leave lips feeling tight or dry.
Color Sensational Ultimatte Lipstick, $12, shoppersdrugmart.ca
The Inkey List
This pint-sized tube targets spots with a cocktail of anti-inflammatory succinic acid (to absorb excess oil), salicylic acid (to exfoliate), sulfur powder (to unclog pores) and hyaluronic acid (to hydrate).
Succinic Acid Treatment, $12, sephora.ca
Gold Series
The latest addition to the Gold Series range—which was entirely developed by a team of Black scientists and created with people of African ancestry in mind—contains strengthening and moisturizing ingredients like biotin and kukui nut oil to prevent hair breakage.
Hair Repair Anti-Breakage Combing Crème, $10, shoppersdrugmart.ca
Olay
A few drops of this collagen-boosting peptides serum promise to plump and firm skin, while vitamin B3 (a.k.a. buzzy niacinamide) works to brighten and even out the complexion.
Regenerist Collagen Peptide 24 Serum, $45, shoppersdrugmart.ca
L’Oréal Paris
Now available in a waterproof version, this light-as-air whipped mascara formula gives full, fluttery lashes with just one swipe.
Air Volume Mega Mascara Waterproof, $14, walmart.ca
NYX Cosmetics
This affordable eyebrow pen boasts a precise tip that creates hair-like strokes and a long-lasting ink so you can fake full, tinted brows in seconds.
Lift & Snatch Pen, $14, nyxcosmetics.ca
Garnier
This 3-in-1 formula is infused with brightening pineapple and vitamin C and replaces your serum, cream and SPF.
Greenlabs Brightening Serum Cream Pinea-C with SPF 30, $24, shoppersdrugmart.ca
Nexxus
Formulated specifically for curly to coily hair types, this leave-in conditioner doubles as a curl refresher between washes.
Curl & Define Leave-In Conditioner, $17, shoppersdrugmart.ca. Available mid-February.
CoverGirl
To kick off the new year, CoverGirl revamped its much-loved Lash Blast mascara with vegan, cruelty-free and sustainable ingredients, as well as conditioning argan and marula oils. Like the cult orange tube, it gives lashes high-impact volume without clumps.
Last Blast Clean Mascara, $11, shoppersdrugmart.ca
Revlon
Hands up if you’re missing regular nail salon appointments! For an at-home fix, try this foolproof, quick-dry formula that’s opaque in one coat and available in 24 vivid shades.
Ultra HD Snap Nail Polish, $7 each, shoppersdrugmart.ca
Pixi Beauty
The newest addition to Pixi Beauty’s bestselling vitamin C line, this jelly mask contains brightening citrus, antioxidant-rich ferulic acid and revitalizing ginseng. Pop the jar in the fridge for an instant depuffing effect.
Vitamin-C Remedy Mask, $34, pixibeauty.com
Simple
In an ideal world we would all double-cleanse at night to remove every last trace of the day, but it doesn’t always happen. When you just don’t have the energy for a thorough cleanser and water routine, these wipes—which are infused with glycerin for hydration and niacinamide to restore skin’s glow—do the trick.
Kind To Skin Instant Glow Cleansing Wipes, $8, walmart.ca
Burt’s Bees
Nothing beats the ease of a dab-and-go product, and this tiny pot of cream shadow packs a punch. A breeze to blend in with fingertips, it comes in three shimmery shades that impart a subtle wash of colour.
ColourNurture Cream Eyeshadow, $15, walmart.ca
L’Oréal Paris
Give lackluster locks a lift with this in-shower gloss that boosts shine, deepens colour and conditions in just one step.
Le Color Gloss, $18, shoppersdrugmart.ca
Pantene Pro-V
If you’re on the hunt for a shampoo and conditioner duo that will leave your hair clean and bouncy without stripping it or weighing down, look no further. Formulated with hydrating baobab essence and without sulfates, silicones, parabens, dyes or mineral oil, the line is gentle on the scalp and gives good suds.
Hydrating Glow Shampoo and Conditioner, $9 each, walmart.ca
Catrice Cosmetics
Ringing in at under $15, this affordable foundation comes in 20 shades and contains hyaluronic acid to hydrate skin as you wear it.
True Skin Hydrating Foundation, $14, shoppersdrugmart.ca
Quo Beauty
Spritz on this revitalizing face mist throughout the day to refresh your makeup and perk up your complexion.
Brightening Facial Mist, $18, shoppersdrugmart.ca
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