John Frieda has responded with a line of cleansers and styling products called Brilliant Brunette with an aim to make hair sleek and shiny. The Light Reflecting Conditioners are available in two families: Cognac to Maple for lighter shades of brown; and Hazelnut to Espresso for richer shades.
We asked one of the office's brunettes—a self-professed beauty junkie—to give the Brilliant Brunette hair care products a spin. She gave a big thumbs-up to the shampoo and conditioner. "It made my hair feel really soft and look glossy," she said, adding that she'll be stocking them to her shower caddy. She will take a pass on the styling products, however. "I tried a few and only used a dab. I combed it through to the ends but I still found them a little too heavy for my fine hair," she explains.
The products sell for $10 each at drugstores and mass retailers.
First published in Chatelaine.com's March 2004 issue.
© Rogers Publishing Ltd.
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