Best New Product Awards Nominees of 2021

Food & Beverage

AHA Sparkling Water Beverage, $5.99

AHA's flavoured sparkling water beverage contains natural flavours, no sweeteners, and no calories. Available in three flavour duos: Peach + Honey, Lime + Watermelon, Blueberry + Pomegranate. Available in 12x355mL cans, 1L bottles, and 500mL bottles. 

18.8 Vodka, $27.95 and Gin, $29.95

Gray Jay Deluxe Canadian Whisky, $34.99

Exceptionally smooth and easy-drinking, Gray Jay Deluxe Canadian Whisky is crafted in small batches with an approachable flavour profile marked by notes of vanilla and caramel to deliver a uniquely smooth and sweet take on rye whisky.

Wonder Bread Non-GMO, $2.99

Wonder Bread is now Non-GMO Project Verified. Wonder Bread still has the same great taste and softness that kids love, with no artificial flavours or colours and no high fructose corn syrup

Yoats, $5.99

Oat yogurt with natural flavours of blueberries and vanilla without sugars or sweeteners. Packed with probiotics and are a good source of protein and high in beta-glucan. Small batch Yoats are made with Saskatchewan oats and wild blueberries from Nova Scotia. All Canadian from farm to spoon.

Dr. Oetker Pizzaiolo Kit, $6.49

Pizzaiolo Kit by Dr. Oetker – a pizza crust mix and sauce kit. Just add water, knead and you will have the perfect dough ready to top with our unique tomato sauce blended with spices. Create and shape your dough into anything you want. Just add your favourite toppings. No artificial colours or flavours.

Twizzlers Gummies, $2.50-$3.00

A twist on typical Twizzlers including chewy, delicious flavours including Grape, Lemonade and Peach with the TWIZZLERS Cherry flavour you love.

Longo’s Curato Red Wine Vinegar, $2.49

Longos Red Wine Vinegar is ruby red in color and  pungent with a strong taste. Made with a traditional method, from the finest selection of Italian Red Wine, located in the areas of Italy that are well-known for the production of the best wines.

Sara Lee Little Bites Brownie, $3.99

Peanut-free and baked moist and delicious with real chocolate. These kid friendly snacks are conveniently packed in individual pouches, making them mess free and perfect for lunch boxes.

Schneiders Protein Kits, $2.99-$3.29

Schneiders Protein Kits offer three protein-rich foods in a portable format. Available in four meat, cheese & nut kit options, and two meat-free cheese, nut & dried fruit kit options.

Soda Press Kombucha Passionfruit & Mandarin – Crafted for SodaStream, $11.99

Made from organic green and black teas, with over 1 billion live probiotics.This sparkling kombucha energizes your gut while stabilizing blood sugar levels and regulating cholesterol. Available in passionfruit and soft mandarin flavours. 

Stonyfield Organic Kids Drinkable Yogourt, $4.99

Certified organic drinkable yogurt made with 100% Canadian organic milk and real organic fruits. Available in three flavours, these drinkable yogourts also have only 4 grams of sugar per bottle!

Tetley Cold Infusions, $4.49

Tetley Cold Infusions are flavoured herbal water enhancers designed to brew in cold water. They are sugar-free, caffeine-free and made with natural flavours. Simply drop in your water bottle (or glass), shake or stir and go. A simple way to add a hint of flavour to your water.

Bimbo Umo Japanese Style Steam Baked Donuts & Cakes, $2.97-$3.29

Bimbo Umo is a line of Japanese-style donuts and cakes (baked, not fried) using new steam-baking technology from Japan. This technique produces a light and fluffy texture that is unique to Bimbo Umo products. Each product is individually wrapped making them perfect for any snacking occasion. Proudly made in Ontario, Canada they contain no artificial flavours or colours.

Nutter Butter Peanut Butter Sandwich Cookies, $4.99

Nutter Butter launched in Canada with two new delicious cookies. Sweet, salty and creamy! Also available in Fudge covered format.

Quaker Crispy Minis Everything Large Rice Cakes, $2.99

These crispy rice cakes made with whole grain brown rice are sprinkled with a robust blend of dried onion, salt, and garlic seasoning. They are a gluten‑free delicious snack with the flavour of an everything bagel!

Quaker Cocoa & Sea Salt Flavour Instant Oatmeal, $3.99

Quaker Instant Oatmeal is now offered with delicious flavours like Cocoa & Sea Salt. These come in an easy to carry single-serving packet, ready in 90 seconds! Made with 100% whole grain Canadian oats, and a source of fibre. One packet of Quaker Instant Oatmeal supplies 40% of the daily amount of the fibres shown to help reduce cholesterol.

R.W. Knudsen Organic Celery Apple Cucumber Juice, $12.99

Shelf-stable organic celery juice blended with apple juice concentrates and cucumber juice. Non-GMO, gluten-free and certified organic. 

Righteous Plant Based Gelato, $8.99

Premium plant based gelato with clean natural ingredients but no sacrifice on taste or texture. Certified-gluten free, non-GMO and vegan friendly. Available 6 flavours: Dairy Free Chocolate Peanut Butter, Dairy Free Peanut Butter & Jam, Dairy Free Salted Hazelnut, Dairy Free Roasted Pistachio, Dairy Free Toasted Coconut and Dairy Free Dark Chocolate.

Lactania Milk ‘n Oats, $4.79-$5.99

The smooth taste of Lactantia Milk N’ Oats has all the goodness of 100% Canadian milk with a touch of oats. It’s lactose free milk, gluten free and it has only 6 ingredients, and no added oils or sugars.

LIVA Date Sugar, $15.99

LIVA date sugar is a pure, organic, all-natural and versatile whole food sugar alternative to traditional sweeteners made from just two ingredients – whole dehydrated raw organic dates and love. It is lower in calories than traditional sweeteners like refined white sugar and also contains 1g of fibre per 5g serving.

Maple Leaf® Natural Meal Ingredients, $6.99-$7.99

Maple Leaf Natural Meal Ingredients are a line of 6 fully cooked chicken, turkey, beef and pork products that are an easy addition to all recipes. Made with natural ingredients, no artificial preservatives and packaged in a fully recyclable tray once the plastic lining is removed.

Maxwell House Zero Waste 100% Compostable Coffee Pods, $8.99

100% compostable with recyclable packaging and made out of zero-waste materials like coffee bean skins, so you can feel good about your coffee without harming the environment. The pod continues to work hard for the planet long after you've finished your cup of coffee.

Miss Vickies Signatures, $4.49

Miss Vickie’s Signatures potato chips delivers a unique sensorial taste experience with modern ingredients. Available in three flavours: Black Truffle and Parmesan, Apple Cider Vinegar and Shallots and Hickory Smoked Salt. 

Nescafe Gold, Elevating your Coffee Experience in an Instant, $4.99-$6.99

Nescafe Gold coffee-shop inspired Cappuccinos and Lattes allow you to make a perfectly crafted cup of coffee, in an instant – no barista required! A great way to serve up and share a delightful combination of smooth coffee and mouth-watering foam in your perfect up.

Häagen-Dazs Ruby Cacao Ice Cream Bars, $6.99

Special Edition HÄAGEN-DAZS Ruby Cacao Ice Cream Bars feature creamy HÄAGEN-DAZS strawberry ice cream dipped in a berry-rich coating made from ruby cocoa beans, the latest discovery in the world of cocoa. Each bar is made with 100% Canadian dairy, with no added colours or flavours. A one-of-a-kind experience from HÄAGEN-DAZS.

Hershey’s Ice-Cream Inspired Candy Bars, $1.25

A lineup of candy bars inspired by top ice-cream flavours. Each bar comes in a unique ice-cream inspired design and has a slight cooling sensation when eaten, just like ice cream. Available in 3 flavours: Strawberries 'N' Creme, Birthday Cake and  Mint 'N' Cookies

Kellogg’s Eggo Cereal, Maple Syrup Flavour, $4.29

The delicious taste of Eggo waffles is now available in an Eggo cereal which features mini waffle pieces with buttery tones and maple syrup flavour.

Dempster’s Bagels, $3.99

Dempster's Bagels now with a new "Our Simplest Ingredients" formula. The Our Simplest Ingredients stamp means that Dempster’s products no longer contain Sodium Stearoyl-2-Lactylate or Acetylated Tartaric Acid Esters of Mono and Diglycerides. 

Dr. Oetker Momenti, $3.99

Momenti pizzas are the perfect size for one person, no waste. Topped with gourmet ingredients, Momenti pizzas contain less than 450 calories each. Momenti pizzas have no artificial colours or flavours.

Drumstick Non-Dairy Caramel, $6.99

Drumstick Non-Dairy Caramel features creamy caramel non-dairy frozen dessert, topped with dark-chocolatey drizzle and crunchy peanuts. Available in Caramel and Vanilla Chocolate Swirl. Certified vegan. 

Geovita Mixed Grains-Wheat Barley, $4.99

Geovita Mixed Grains are a unique blend of organic grains and legumes imported from Italy. All grain blends are naturally steamed to be ready in just 10 minutes. All Geovita Mixed Grains products are high fibre, low fat, sodium-free and NON GMO project verified. 

Little Victory, $5.95-$9.95

Vibrant, sparkling, naturally fruit flavoured cannabis infused beverages available in four flavours. Dry Grapefruit and Dry Lemon beverages are bubbly, light bodied beverages with a slight tannic mouthfeel. Made with grape varietals grown in the pacific northwest, carbonated water and natural flavours.Dark Cherry and Blood Orange Sparkling beverages are vibrant, naturally flavoured, fruit flavour forward beverages, made with carbonated water and 5% natural juice from concentrate.

House of Terpenes, $7.95

Sparkling cannabis infused tonics that elevate the unique flavours of terpenes. Limonene is bright and citrusy with notes of lemon, tangerine and thyme flavours paired with a dry west coast hop. Myrcene has notes of tarragon, orange peel, clove and cinnamon to complement the earthiness of the myrcene flavours.

Golden Gallery Signature, $7.99-$16.99

Golden Gallery Signature by Ferrero features a variety of finely crafted chocolates, little works of art made from the highest quality ingredients offering a variety of refined shapes, tastes and textures.

CRAVE Melts, $4.99

CRAVE Melts  include premium cuts of tender meats mixed with soon-to-be melted gooey cheeses loaded atop toasted, golden-brown bread. Available in: Philly Cheesesteak, Buffalo Chicken and Turkey & Bacon Ranch.

Armstrong Natural Cheese Slices, $5.79

Armstrong natural cheese slices, now available in a  convenient format with zipper seal for maximum freshness every time. Offered in a variety of flavours including Mozzarella, Havarti, Swiss, Monterey Jack with Jalapeño, Marble Cheddar, Medium Cheddar and new Smoke Flavoured Cheddar, They let you serve up sliced favourites, giving any sandwich, burger or baked dish a flavourful finish.

Balderson Natural Cheese Slices, $5.99

Balderson natural cheese slices are available in 3 varieties – 1 year old aged cheddar, double smoked cheddar and Monterey jack with hot peppers. The 1 year old slice has a creamy texture and rounded cheddar flavour, the double smoked is naturally smoked for a balanced smoky flavour throughout the cheese and the Monterey jack with hot peppers has a mild hazelnut taste and buttery texture with added spice from the red and green jalapeños.

Beatrice EverFresh Milk, $3.99

Beatrice EverFresh Milk stays fresh at room temperature and does not require refrigeration until opened. Same great taste and nutritionals as regular milk: made with 100% Canadian milk, an excellent source of calcium and protein, vitamins A & D added and no preservatives.

Cheez-It Crackers, $3.49

Cheez-It crackers available in four flavours for a variety of cheesy preferences: Original, Hot and Spicy, Sharp White Cheddar and Zesty Cheddar Ranch. This cracker is made from real cheese baked right in, making it the perfect combination of Cheesy, Crunchy, and Salty satisfaction.

Cracker Barrel Pizza Mozzerella String Cheese-Jalapeño, $7.99

These string cheeses are a nutritious snack with new and bold flavours. Made with 100% Pizza Mozzarella cheese, available in two flavours: Cracked Peppers and Jalapeño.

CRAVE Meals, $4.99

Two new dishes to the CRAVE Meals lineup include Cheesy Loaded Potatoes with Angus Beef & Bacon, and Spicy & Creamy Cajun-Style Chicken & Sausage. No artificial colours, flavours or sweeteners and packed with 22-30g of protein per serving. 

Armstrong Mexican Fiesta Natural Cheddar Cheese Block, $7.99

Armstrong Mexican Fiesta Natural Cheddar cheese blocks, a blend of mild yellow Cheddar and white Cheddar enhanced with jalapeño peppers. Add to any Mexican inspired dish or enjoy for snacking on its own.

Longo’s Fish Tacos, $14.99

Longo’s Breakfast Sausage, $5.99

Local Ontario Pork sausages made in the Longo’s kitchen. 

Health & Beauty

Revlon Super Lustrous Lipstick The Luscious Mattes, $10.49

Full coverage, true velvet matte colours in nudes, pinks, reds, browns and plums. Formulated for superior comfort, and infused with a botanical Complex including agave, Moringa oil, and capuacu butter for supple and smooth lips.

Revlon PhotoReady Prime Plus, $18.49

A collection of three multi-benefit primers with skincare-inspired formulas for immediate and over time benefits. Hydrating ingredients in breathable textures help address specific skin concerns. The unique formulas adapt to skin needs, creating a pristine canvas for flawless makeup application and wear.

Revlon ColorStay Micro Hyper Precision Gel Eyeliner, $11.49

Oral-B Manual Toothbrush Clic Starter Kit, $24.99

Oral-B Clic features a replaceable brush head so that it uses up to 60% less plastic. Oral-B Clic comes with 1 ergonomic handle, 2 brush heads, and 1 magnetic holder. The sleek magnetic holder is perfectly designed for your bathroom wall for hygienic storage of your brush. Oral-B Clic is a revolutionary manual toothbrush that combines modern design with excellent cleaning performance.

Softsoap Hypoallergenic Body Wash, Coconut Gentle Wash, $7.99

Softsoap Coconut Gentle body wash wash with Coconut Oil and Lemongrass gives you a gentle yet effective clean. This hypoallergenic body wash is great for sensitive skin.

Vicks NyQuil Complete VapoCOOL Liquid, $16.99

All-in-one cold & flu symptom relief. Nyquil complete + Vicks VapoCOOL relieves: nasal congestion and pressure, cough to help you sleep, headache, fever, sore throat pain, runny nose and sneezing.

Vicks VapoCOOL MAX Drops, $5.99

Vicks VapoCOOL MAX Cough Drops contain effective medicine that delivers cough and sore throat relief with maximum strength, and rush of Vicks Vapors. Available in Winterfrost and Honey Lemon Chill. 

ProNamel Intensive Enamel Repair, $9.99

Metamucil Premium Blend, $18.99

An all natural fibre supplement with no artificial colours or flavours. Naturally sweetened with plant-based stevia and naturally coloured with paprika and turmeric.

Oral-B iO7 Series Rechargeable Toothbrush, $225

Oral-B’s Revolutionary Magnetic iO Technology for a professional clean feeling & gentle brushing experience with enhanced A.I. and 3D Teeth tracking capabilities. 

Neutrogena Ultra Sheer Face Mist SPF 50, $18

Neutrogena Ultra Sheer is an easy-to-apply (and reapply) face mist that instantly refreshes and protects the skin with a weightless clean feel. This sheer SPF 50 face sunscreen spray is oxybenzone-free & formulated with HELIOPLEXtechnology to help protect against harmful UVA / UVB rays. It also layers invisibly under and over make-up

Neutrogena Bright Boost Gel Cream, $27.97

Resurfaces, retexturizes and hydrates with AHAs, PHAs and Neoglucosamine that boosts surface cell turnover by 10x for bright, wide-awake skin. Improves the look of tone, texture, and fine lines. Powered by Neoglucosamine: a non-acid amino sugar that works in harmony with other effective skin-brightening ingredients, resulting in brighter skin.

Jamieson Plant-Based Glucosamine Plus, $29.99

Jamieson Plant-Based Glucosamine Plus helps relieve joint discomfort within 5 days and maintains healthy cartilage. It is shellfish free and suitable for those on vegetarian or vegan diets.

Jamieson Vitamin C Brightening Serum, $26.99

Jamieson Vitamin C Brightening Serum is formulated to repair and renew your skin using the antioxidant power of Vitamin C. This light serum helps stimulate natural collagen production, brighten skin tone and rejuvenate damaged skin to reduce the signs of aging.

Jamieson Vitamin C+ Immune Shield Gummies, $16.99

A delicious, daily support for your immune system that also helps to relieve cold symptoms when you feel the signs of a cold.

Joy Razor, $11.99

L’Oréal Paris Revitalift Triple Power LZR 0.3% Pure Retinol Night Serum, $44.99

Night Serum with 0.3% Pure Retinol, Vitamin A, an anti-aging ingredient proven to fight key signs of aging such as wrinkles and uneven skin texture. This face serum remains potent and effective for visible results. Fragrance-free, No parabens, no mineral oil, No colourants, No silicone.

L’Oréal Paris Hair Expertise 8-Second Wonder Water, $12.99

LiveClean Dry Shampoo Mist, $10.99

Jamieson Magnesium Gummies, $17.99

These gummies help in the development of bones and teeth and support proper muscle function, with a great cranberry grape flavour.

Jamieson Juicy White Peach Chewable Vitamin C, $8.99

Jamieson Juicy White Peach Chewable Vitamin C tablet offers all the benefits of vitamin C in a great-tasting, chewable tablet.

Jamieson Extra Strength Probiotic Gummy, $27.99

Jamieson Clear Skin, $28.99

Glee Shave Gel, $4.49

Crest Gum & Sensitivity All Day Protection Toothpaste, $6.49

This toothpaste gives you healthier gums by helping neutralize the harmful plaque bacteria at the gum line- 80% of the sensitivity starts at the gum line. 

Crest 3DWhite Whitening Therapy Charcoal + Tea Tree Oil Toothpaste, $6.99

Gently whitens teeth by removing surface stains and gives you a clean, fresh feeling with its refreshing mint flavor. Also, it's a fluoride toothpaste that remineralizes weakened enamel to help strengthen teeth and fight cavities.

Burt’s Bees All Aflutter Volumizing Mascara, $13.49

Adds instant volume while also naturally curling and lengthening lashes. This mascara includes natural ingredients like moisturizing Jojoba Oil and Nourishing Beeswax. This volumizing mascara is also gentle enough for your delicate eye area. It's safe for sensitive eyes and contact lens wearers, and is formulated without parabens, phthalates, SLS, petrolatum or synthetic fragrances.

Colgate Optic White Renewal Whitening Toothpaste, $6.99

Colgate Optic White Renewal is a whitening toothpaste which contains 3% hydrogen peroxide, a professionally recommended whitening ingredient proven to deeply whiten beyond surface stains. The 3% hydrogen peroxide formula removes 10 years of yellow stains* while being safe for enamel. Plus, the fluoride toothpaste formula helps to prevent cavities.

Aveeno Restorative Skin Therapy Repairing Cream, $16.99

Formulated with aloe, provitamin B5 and the brand’s highest concentration of prebiotic oat, this cream helps restore the moisture barrier and repairs dry, sensitive skin. Prebiotic Oat is an effective antioxidant known to help moisturize and soothe dry skin discomfort. Aloe is known to help soothe skin. Provitamin B5 is known to help heal dry skin.

Align Antibiotic Support, $19.99

A daily probiotic supplement that survives antibiotic use and helps prevent the harmful effects of antibiotics such as antibiotic-associated diarrhea. 

Household, Kids & Pet

Pampers Expressions Cleansing Wipes, $3.97

Pampers Expressions baby wipes are exclusively designed with a one-wipe dispensing pop-top to prevent unwanted wipes from coming out of the pack, making it a breeze to clean hands, faces and more while out and about. Available in Botanical Rain Scent, and Fresh Bloom Scent.

Dawn Powerwash, Fresh scent, $5.99

Dawn Powerwash Dish Spray is a new way to wash dishes. With 5X faster grease cleaning (vs. Dawn Non-Concentrated), simply spray, wipe and rinse to clean your dishes. Dawn Powerwash comes in easy-to-swap refill bottles that help reduce waste.

Finish Quantum Ultimate, $4.99-$23.49

This detergent has a three chamber dishwasher tablet that can scrub, degrease and shine. One Quantum Ultimate tablet contains 21x power actions including pre-soaking action, glass protect action and fast dissolving technology. Wrapper free and safe for septic systems.

Sunlight Advanced Dishwasher Detergent, $14.99

Sunlight Advanced Dishwasher Detergent delivers 16 actions for an advanced clean and fights burnt on grease. 

Persil Oxi Discs, $12.99

Laundry detergent capsules with 4 powerful chambers of Deep Clean, and boosted OXI Power technology. Each pre-measured DISC capsule combines concentrated OXI Power technology, long-lasting freshness, fibre care, and delivers a deep clean. 

Snuggle SuperCare Lilies & Linen Liquid Fabric Softener, $5.99

This fabric conditioner protects clothes with specially formulated technology that prevents wear & tear and colour fading. The Lillies & Linen scent is a blend of soft white florals and fruity notes with a base of woody musk notes to care for your laundry. 

Tide Hygienic Clean Power Pods, $21.99

Clean the unseen dirt with Tide Hygienic Clean Power pods. Remove visible and invisible dirt with the new POWER pods, designed for large loads. Keep out of reach of children.

Lysol Simply Wipes, $4-$4.99

Milk-Bone Farmer’s Medley Limited Ingredient Treat, $3.99

Limited Ingredient Treats have a single source of protein and a limited number of carbohydrate sources. They are made with fewer ingredients, and are typically made with no fillers, by-product meals, artificial flavours, colours or preservatives! They come in two varieties; Salmon, Sweet Potato and Flaxseed and Duck, Blueberry and Chia Seed. 

Nature’s Recipe Wet Dog Food, $1.49

Nature’s Recipe premium natural wet dog food with added vitamins, minerals and nutrients is prepared in a rich broth with real shredded chicken as the first ingredient and delicious vegetables. This wet food has NO artificial colours, flavours or preservatives, and NO added corn, wheat, or soy.

The Endy Mattress Protector, $105

A water-resistant mattress protector that keeps your mattress clean and dry as it guards against moisture, dirt, dust, and regular wear and tear. The Endy Mattress Protector is made of two layers that work hard to keep your mattress protected while helping you stay cool.

Downy Defy, $14.97

Provides protection against stretch, fade and fuzz, and comes unscented, in fresh and floral scents. From the first wash, you will notice the Defy damage protection as an elevated smooth feel of your fabrics. Over time, it protects the shape, color and overall appearance of your favorite garments.

Ninjamas Nighttime Underwear, $29.99

Take on bedwetting accidents and wake up confident with Pampers All-Night Leak Protection. Pampers exclusive LockAway Channels absorb and distribute wetness quickly & evenly for powerful protection. The built-in OdorMask Technology activates when bedwetting accidents happen to help conquer smells—so kids can wake up feeling great each day. Ninjamas are also uniquely designed for kids with a FormFit Waistband that flexes for a sleek, underwear-like fit.

Microban24 Aerosol, Citrus, $6.99