Dan Levy's Instagram is the best thing about Schitt's Creek

Everything about launching a new TV show — from billboards to late-night tv loot bags — gets Dan Levy very excited.

Dan Levy promoting Schitt's Creek on Instagram

Whether you’re watching CBC’s Schitt’s Creek or not, you really should be following co-creator Dan Levy on Instagram. He’s the ultimate fan-boy of his own show, which he also stars in alongside his dad, Eugene Levy, and Catherine O’Hara. In advance of its U.S. launch tonight, the New York Post calls it “the best new comedy of the new year.” But the New York Times disagrees: “Whatever energy was associated with the show seems to have been spent on thinking up the title.” While Dan hasn’t posted that review, he’s documented nearly every other moment of the show’s journey — in the most delightful way.


Levy is understandably stoked the night before the Jan. 13 of his show, a comedy about a uber-rich family who loses it all and moves to . . . Schitt’s Creek.


I love the internet. #schittscreek #regram @rob.hynes

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While Levy’s show is a contemporary take on Green Acres, the title tips a hat to another classic, Dawson’s Creek.


Levy gets snap happy every time he comes across Schitt’s Creek advertising. Be it at an airport magazine stand . . .


Spotted on Sunset f*cking Blvd! *eyes roll back as he passes out* @poptvpics @schittscreek

A post shared by Dan Levy (@instadanjlevy) on

Or on Sunset Blvd. in Los Angeles.


We're coming for ya, America! Schitt's has hit NYC! @poptvpics #comingsoon

A post shared by Dan Levy (@instadanjlevy) on

Or above a Mexican restaurant in New York.


Never leaving. Today was a thrill. @npr

A post shared by Dan Levy (@instadanjlevy) on

Press tours are fun, especially when you’re a nerdy writer and get invited to National Public Radio.



And when you get loot bags.


And also when your dad gives you the seat closest to Seth Meyers.


Self-deprating, self-promotional selfies are the Schitt!