In “The pinking of pot,” Rachel Heinrichs explores Canada’s weed revolution, led by women for women. As one source told Heinrichs, “Men are less used to great retail and as this market evolves, there need to be beautiful places to engage [women] in cannabis culture.” As you’ll see in the round-up below, marketing pot to women means swag that would look more at home in a design magazine than a stoner comedy.
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