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W100 ranking: #14
Founder & CEO, Yellowhouse Events, event marketing and planning agency, Toronto
Trade secret: “We’ve had clients ask for outrageous things, like an elephant at their event or a CEO to be hot-air-ballooned into a venue. We never say no to these requests. We simply research the best way to do it, calculate the costs and present the options to the client. Most of the crazy ideas are then dialled back, but no one wants to hear ‘It can’t be done.’
UPCOMING EVENT (Nov. 26): The W100 Idea Exchange, hosted by editors of PROFIT and Chatelaine, is a unique opportunity for all women entrepreneurs to come together and share best practices, to learn from management experts about today’s key business opportunities and challenges, and to create personal connections that can last a lifetime.