To be considered for Product of the Year, and gain the coveted red seal, products must demonstrate innovation in design, function or packaging. The seal is your assurance that the product has undergone a rigorous judging process, including being reviewed by industry experts and actual Canadian consumers. Here are the 2017 winners:
TRESemmé Repair & Protect 7 Shampoo, $7
Winner in: Shampoo
Why it’s so great: This shampoo has a lightweight formula that helps repair seven types of styling damage, while gently cleansing and strengthens hair fibres. And is safe for colour-treated hair too.