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What IKEA was selling during the decade you were born

To celebrate IKEA’s 40th year in Canada, we looked back through their catalogues and pulled out a defining room for each decade.
What IKEA was selling during the decade you were born

Ikea through the decades

1950s

IKEA advertised furniture in 1948 but the first IKEA catalogue as we know it came out in 1951. Founder Ingvar Kampard wrote all the copy himself until the early 1960s. This was the best-selling suite according to the 1958 catalog.

What IKEA was selling during the decade you were born

1960s

IKEA’s first international store opened just outside Oslo, Norway in 1963. The market place, warehouse pick-up and children’s department were all parts of the original concept. This TROFE seating furniture used polyether for which IKEA applied for a patent.

What IKEA was selling during the decade you were born

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1970s

The first IKEA store in Canada was built in Richmond, B.C. in 1976. It was followed by stores in Toronto in 1977, Edmonton in 1978, and Calgary and Ottawa in 1979. These modular sofas could be buttoned together in a seated position or placed next to each other on the floor to create a mattress.

What IKEA was selling during the decade you were born

1980s

In 1984, IKEA adopted its telltale blue and yellow brand colours in a collaboration initiated with the Swedish Tourist Board. This textile photograph from the 1981 catalogue stated, “IKEA’s textile department can be found at the end of the rainbow.”

What IKEA was selling during the decade you were born

1990s

IKEA was not a success right out of the gate with North American homeowners. The bed sizes and linens had to be changed to our king and queen sizes, the sofas were not deep enough, the kitchens had the wrong dimensions and customers mistook vases for drinking glasses.

What IKEA was selling during the decade you were born

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2000s

In the 2000s, IKEA catalogues started calculating the cubic footage of areas, i.e. including the ceiling and wall area measurement. As people move into smaller spaces, using every possible inch has become a way of life.

What IKEA was selling during the decade you were born

2010s

IKEA employees conduct “house tours” around the world where they visit regular homes to find what they call business opportunities. If they find the same problems occurring again and again they will look for a way to solve the problem.

What IKEA was selling during the decade you were born

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