2. Michelle Hamer, BEE 23
Q: When was the moment you realized you needed to create a product that didn't already exist?
A: I was not able to wear anything with synthetic scents or harsh synthetic chemicals in general. I was doing research on what alternatives I would be able to use. This is when I had made a perfume alternative with essential oil blends for myself because I so badly wanted my bergamot and couldn't wear my favourite perfume without getting severe headaches.
I literally went out to look for some type of perfume without alcohol, parabens and other synthetics that was accessible to me in the Thunder Bay market and couldn't find anything. This is when I started studying essential oils.
It was also at this time that I was learning more about what was in the majority of our products in stores. I had an increasing amount of, what I call, "environmental rage" building that I needed to find an outlet for. I realized that [by] buying such products I was investing in the very real decimation of my own health, my children's and that of the environmental water table as a whole.
Q: What are you hoping people will learn from you about natural beauty?
A: That simple is often better.
Q: As a female entrepreneur, what's been the toughest part of your journey thus far?
A: Walking the walk that says, "Sorry boys and girls, I know it may slow things down a bit, but we have to make sure everyone is at the boardroom table when making corporate choices." This means if you are going to put toxins in diapers you had better put the baby right on the table because it is not a number.
We recommend: BEE 23 Hotty Balm, $25, The Detox Market.