Health

How noise can help you be more creative

Next time you have to think outside of the box, head to the 'Bucks. A busy coffee joint is often all your brain needs to get a real buzz, reveal Canadian researchers in the Journal of Consumer Research.

Woman at coffee shop, laptop, cell phone, coffee, latte, coffee mug

Tim Robberts/Getty Images

Next time you have to think outside of the box, head to the ‘Bucks.

A busy coffee joint is often all your brain needs to get a real buzz, reveal Canadian researchers in the Journal of Consumer Research. They found that noise at about 70 decibels (a quiet library nook is 40) fires up creative thinking. That’s because a little hustle and bustle distracts the mind just enough to allow us to think more imaginatively.

So plan to brainstorm in a noisy space and get ready for your next light bulb moment. The java jolt probably won’t hurt either!